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The travel industry is universally known to be competitive. In fact, it is so fiercely competitive today that even veteran travel companies struggle to maintain their ground, with many renowned industry titans closing down in the recent past.
To survive in a highly saturated market such as travel, it is important to explore and embrace innovative ways to market your brand. Augmenting advanced digital marketing techniques with thoughtful and sometimes unconventional print marketing techniques can bring exceptionally miraculous results.
Here we explore 5 unique ways to market your travel brand using printed signage.
Travel signs are invariably used and placed in high-footfall areas, including airports, popular destinations, and traffic routes among others. This means, that a travel sign is likely to receive hundreds of thousands of impressions from the right audience – people looking to travel and seek the help of a travel agency. It only makes sense for you to leverage this reach and market your brand while informing customers.
Place well-designed, branded, and cohesive information signs like regulatory or cautionary messages, in relevant places to educate travellers while subtly promoting your brand. Use colours and typefaces that are unmistakably recognised as your brand’s and use thoughtful messages to attract traveller attention. This will make them stop to read, in turn, subconsciously registering your brand image with the visual elements.
A destination sign is usually a canvas for creativity. It allows you to creatively portray something special or unique to a destination, such as Kangaroos for Australia. Leverage this opportunity to plug in your brand along with the destination’s unique quality to strategically promote your brand.
For example, place your logo and brand name in a corner of the sign to keep it clean and clear. Alternatively, incorporate your brand colours or other branding elements cleverly into the destination sign, such as using a brand-themed Kangaroo to indicate an Australian destination.
Public interest safety signs like social distancing, no smoking, and wet floor indicators are another functional, highly potent opportunity to reach thousands of travellers. Using corporate brand colours and fonts to print these can help promote your brand subtly while also informing travellers of safety precautions or rules to follow.
An advantage of safety signs is that they can be printed out in different formats, such as regular sign boards, bollard covers, floor decals, etc. Depending on the location and traffic, you can use any of these formats to utilise the space efficiently. For example, consider using branded slip-over or square bollard covers in busy streets outside your office, or near your counter in the airport to inform commuters of social distancing rules while promoting your brand.
When it comes to bollard covers and other types of outdoor signs, it is important to pay attention to a few aspects like legibility, placement and material usage.
You can learn more about these crucial factors and 7 others in our blog here.
A non-negotiable rule is to use only high-quality durable materials when making your signage to ensure they withstand varying weather conditions. Partnering with a premium printing company will help you with that.
Printed Bollard Covers in the UK is a comprehensive printing firm specialising in square, triangular, and slip-over bollard covers. We provide a range of customisations in colour, material, design, and finish to help brands make the most of their investment in print marketing. Companies can conveniently customise their bollard covers and place orders through our design portal and website.
Tourist information signs indicate important landmarks, routes, utilities, etc. for tourists. Take the initiative to print a branded tourist information sign ahead of sensible locations to be a useful host and subtly promote your brand.
This strategy can be particularly effective for your brand as it can help you create a good impression with immigrants and foreigners. A useful sign placed in the right place when branded well can register in a traveller’s subconscious.
Go one step further and develop more creative versions of tourist information signs to further the interest and attention. Sometimes, tourists may share similar sightings that make them stop and look, leading to free positive publicity. Creative Road Trip Signs
A road trip sign is one potent travel utility that gives you a lot of creative freedom. Because it is not a mandatory safety or cautionary element, it leaves enough room for you to brand and personalise the canvas to make the most impact.
Leverage this creative freedom and print road trip signs in several formats like car stickers, wall decals, and the like. Use your branding palette to determine the theme and enrich the signs with creative, clever, and thoughtful words to engage travellers.
Keep in mind the aesthetics and interests of the average road tripgoer when designing your signs. For example, road trip enthusiasts are likely free thinkers who make spontaneous decisions. Incorporate this attribute when coming up with the copy for your signs to resonate with travellers.
A branded sign that gets purchased and sits on the back window of a car, is bound to be a mobile advertisement for your travel agency.
Travel companies often face tough competition in the industry owing to the sheer number of firms coming up every year. To set yourself apart and gain a competitive edge, it is important to embrace out-of-the-box marketing ideas. Print assets like signage can become unique and effective tools for marketing if used correctly. Branding and personalising important travel signs can help you take advantage of their reach. Implement the signage strategies mentioned above and partner with a premium printing company to see solid improvements in your bookings.
Contact Printed Bollard Covers for high-quality square, triangular, and slip-over bollard cover printing.
An enthusiastic Graphic Designer professional with strong communication and organisational skills, who is passionate about creating and developing innovative ideas with the client to help them get their business noticed. I work to the highest standards and have an excellent eye for detail with skills in design and organisation. I am a dependable and productive worker whose honesty and integrity provides effective leadership and builds excellent relationships. I enjoy innovatively…
