Printed Bollard Covers
mail
Call
Quote
  • Home
  • Blogs
  • Boosting High Street Footfall with Bollard Advertising

Boosting High Street Footfall with Bollard Advertising

With online retail dominating customer attention, brick-and-mortar stores need creative and budget-friendly ways to stand out. One increasingly popular tactic? Advertising bollard covers. Found outside shopfronts, in car parks, and on high streets, these simple additions are transforming street furniture into cost-effective advertising spaces.

Whether you’re running a national retail chain or a local business, triangular bollard covers offer a practical and eye-catching solution to increase visibility and drive footfall to your premises.

What are Advertising Bollard Covers?

Bollard covers are printed sleeves that fit over protective street bollards. Typically made from Correx or other weatherproof materials, they turn otherwise unnoticed posts into dynamic advertising tools.

There are multiple types, but triangular bollard covers are particularly effective due to their three-sided visibility. No matter which direction a shopper approaches from, your message is always in sight.

Why Use Bollard Covers for Advertising?

Benefit

Details

High Visibility

Placed at eye level and pedestrian height, ensuring attention.

Cost-Effective

Affordable compared to digital screens or billboards.

Flexible & Customisable

Easy to change designs seasonally or for short-term campaigns.

Localised Impact

Target foot traffic in specific locations with location-relevant messaging.

Durable & Weatherproof

Made from long-lasting materials like PVC or polypropylene.

Where can You Use Bollard Covers?

  • Outside retail shops to advertise current sales or new collections
  • Shopping centre entrances to guide and entice visitors
  • Petrol stations & car parks to promote limited-time offers
  • Event venues for branding, directions, or sponsorship messages
  • Supermarkets for upselling offers and promotions

Unlike flat signage or traditional bollard wraps, triangular bollard covers provide 360-degree exposure. Each side can feature different messaging, such as:

  • A bold brand logo
  • QR code for digital interaction
  • Flash offers or seasonal messages

This makes them ideal for multi-message campaigns or showcasing different services at once. They also stand out more, adding depth and shape variation in urban spaces dominated by flat visuals.

Design Tips for Effective Bollard Advertising

To get the most out of your campaign, keep these pointers in mind:

  • Use bold colours to attract attention from afar
  • Minimal text—stick to 5–7 words for key messages
  • Add your logo and brand colours to build identity
  • Include a QR code for added engagement
  • Use different panels for product image, offer, and CTA (ideal for triangular bollard covers)

Comparing Bollard Advertising to Other Methods

Feature

Bollard Covers

Digital Screens

Flyer Distribution

Cost

Low

High

Medium

Lifespan

2–4 weeks (or more if weatherproof)

Short bursts

1–2 days

Engagement

Local, immediate

Broad reach, lower intent

Often ignored

Customisation

Easy and fast

Time-consuming

Reprint needed for each change

Today’s printing solutions are increasingly eco-friendly. Many companies now offer recyclable or reusable triangular bollard covers printed with water-based inks and low-waste materials. This helps businesses balance marketing with environmental responsibility.

Final Thoughts

As competition intensifies on the high street, using advertising bollard covers — especially triangular bollard covers — can help your message get noticed in a natural, effective way. These easy-to-install tools offer high impact with minimal spend, and they blend form, function, and flexibility seamlessly. Whether you’re promoting a product, sale, or grand opening, bollard advertising could be your next best move.

Boosting High Street Footfall with Bollard Advertising
By: admin

An enthusiastic Graphic Designer professional with strong communication and organisational skills, who is passionate about creating and developing innovative ideas with the client to help them get their business noticed. I work to the highest standards and have an excellent eye for detail with skills in design and organisation. I am a dependable and productive worker whose honesty and integrity provides effective leadership and builds excellent relationships. I enjoy innovatively…

Apr 11 2025

Do you have
other printing needs?

r-1
r-2
r-3
Printed Bollard Covers