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Experiential marketing is the newest “it” trend in brand promotion today. Many studies have revealed that marketers have been increasingly inclined toward innovative experiential marketing avenues in the past few months, concentrating on providing memorable experiences for customers to stand out and make a mark in a crowded industry.
It comes as no surprise that many renowned brands have generated immense brand following and recognition through unique event-based campaigns in the past. Experiences have a unique way of penetrating customer minds and leaving a lasting impression.
Here, we explore 5 powerful and distinct experiential marketing ideas and ways to market your brand through these events effectively.
Interactive workshops are an excellent way to connect with customers and spark solid conversations. Hosting events that focus on developing skills for customers allows them to actively participate in the event, making it a memorable experience. For the same reason, using subliminal brand marketing tools and techniques at these events can help customers associate the experience with your brand.
A striking advantage of workshop events is that you can host them in person, online, or as hybrid events. You can also organise a skill-learning experience such as a painting session, or a skill-swap experience where customers exchange their ideas.
To instill your brand image at workshop events use powerful and strategically placed event banners and signs. Tailor your signage to reflect your brand’s identity and use attention-grabbing graphics, copy, or unique offers to strengthen the impact.
Pop-up events are a great way to generate buzz and excitement, particularly for a product or service launch. You can host the pop-up event with themed installations and surprise reveal segments before the launch, or throw a dedicated pop-up event showcasing the new product after the launch and organise Q&A sessions to educate customers about the new product. Be sure to use branded theme-centric props and other interesting interactive elements to enhance the experience.
Pop-up events are increasing in popularity as a fringe marketing technique. Now is the right time to experiment with the trend for your brand. For more fringe marketing ideas to try for your new-age brand, read our blog here.
Augment your themed pop-up events with branded signs that encourage interaction. For example, a social media photo booth pop-up for a product launch, show release, etc. could have a party this way sign. Similarly, a dance-themed pop-up event could use a lets party sign.
Personalised party signs are a failproof way to encourage casual interactions and break the ice when it comes to pop-up events, as they encourage people to relax and have fun. The subtle branding acts as a subliminal form of marketing for your brand, instilling the image as guests interact. Hence, be sure to incorporate your unique brand typefaces and colours into your party sign board to maximise the impact.
Fitness brands like gyms or athleisure outfit companies can organise minimal, fun outdoor obstacle courses for customers to try. Design courses that encourage team participation so that attendees engage and come up with solutions as an active group. Simple challenges like board games, rock climbing, or cycling can do wonders in sparking conversation around your brand.
Obstacle courses inevitably need temporary bollards to mark off course boundaries, finish lines, bonus lines, etc. Use printed bollard covers to advertise your brand effectively. Customise the covers to fit your brand identity and use a combination of brand names, product taglines, and motivational quotes to populate your obstacle course for maximum impact.
Printed bollard covers are excellent new-age marketing tools that serve functional, aesthetic, and promotional purposes. They are used by many brands in commercial advertising as well.
For experiential events like obstacle courses, it is important to use high-quality bollard covers, as customers often interact with the tool up close. A premium feel is bound to be memorable. Hence, partner only with expert printing companies to take advantage of multiple material and design options.
Printed Bollard Covers is a comprehensive and dedicated printing firm in the UK specialising in square, triangular, and slip over bollard covers. We provide a range of customisations in colour, material, texture, and finish so that brands can extract the most value for money. Our products can be quickly customised and ordered in required quantities online through our design portal and website.
Product testing events offer a chance for customers to be the first ones to try a new launch. This could be particularly significant for brands in the beauty industry, where customers could be invited to try a new foundation or blush, etc. Set up stations and the required equipment for customers to conveniently spend some time with the product, and have interactive discussions to share first-hand opinions.
Testing events are excellent for creating a buzz over new products. To spread the excitement and make more people a part of the new launch, incorporate an exclusive hashtag for the product and event and induce attendees to share them on social media. Use branded banners with the hashtag and other interesting elements like taglines or illustrations to make it more share-worthy.
For brands in complex industries like science and technology, exclusive business panels with chief guests or keynote speakers can work immensely well. Invite special renowned personalities to share their thoughts on a new concept or introduction in the market, and hold interactive panel discussions, with Q&A sessions for customers to participate. Be sure to spread the word through social media and have interested attendees register to hype the event before its launch.
Formal events like business panel discussions demand sophisticated brand promotion techniques. Since participants inevitably need to pay a visit to the parking space before entering and leaving the event, it makes sense to utilise the space to market your brand. Use branded, clean, and cohesive parking signs to direct customers to the right way, while subtly instilling your brand image in their minds.
New-age marketers are increasingly embracing the experiential marketing trend, and for good reason. Exceptional event experiences are more likely to make a brand memorable for customers, than anything else. Exploring unique event ideas and implementing subtle but effective unconventional marketing tactics can help your brand stand out in a fiercely competitive industry. From interactive workshops and product testing events to business panel discussions, there are a plethora of ideas to try. Be sure to utilise winning brand promotion techniques at these events to maximise impact.
Contact Printed Bollard Covers in the UK for durable, premium-quality square, triangular, and slip over bollard covers.
An enthusiastic Graphic Designer professional with strong communication and organisational skills, who is passionate about creating and developing innovative ideas with the client to help them get their business noticed. I work to the highest standards and have an excellent eye for detail with skills in design and organisation. I am a dependable and productive worker whose honesty and integrity provides effective leadership and builds excellent relationships. I enjoy innovatively…
